Brenda is the Creative Director of Results by DesignINK, a fabulous company local to the Orangeville area that specializes in being 'Your One-stop, First step for Marketing Materials, Advertising and On-line Opportunities'. There is so much that she can do for you, but the only way to is to see for yourself by visiting her online!
www.ResultsByDesignINK.caWe asked Brenda a few Questions about herself and her business, here is what she had to say!
1. Why do you love working in Graphics, Print and Web Design? Because it allows my creative side to get out and run amok! Seriously, I have always loved the creative process and there is something fulfilled in me every time I bring a concept to life for my clients. I have been told I have made a difference for them. You can't beat that kind of job satisfaction! Today, everything marries into one another, now more than ever, consistency is important across all platforms, I can offer my clients one-stop shopping, reducing the risk that colours, messages or consistency may be compromised.
2. How did you get into this business? It's funny how the Universe brought me to where I needed to be. I grew up being told I would never make any money in the artistic field so I traded in my dreams and worked as a professional in the computer and technology industry for a number of years, then in sales and marketing and then "fell" into a dream job. I was art department coordinator for a local telephone book. I was really good at what I did. I drew heavily on my business and marketing experience and worked intuitively from there. I as nailing the look and the message almost the first time out on 99% of the jobs, every sales rep wanted me handling their client's file. I grew out of that position when I realized there was no room to grow. I started Results By DesignINK in 2003 and haven't looked back. I have met so many wonderful and inspiring individuals that have trusted me with their business. I have also rescued some entrepreneurs from jobs that were really botched. That is really empowering stuff.
3. What is your favorite aspect of your Job? ALL OF IT! More specifically, finding a client who is really enthusiastic about the process and watching their delight as the creative starts manifesting into something tangible.
4. Where do you see your company going in the next five years? With the Internet - I will expand from my local market into the surrounding cities. Diversify, Diversify, Diversify! I have met some wonderful people in my industry and those that service my industry. Forging great cross-relationships has worked for each of us and it has expanded my awareness and my tools in terms of what I am able to offer my clients. I expect that to continue to grow. I am aware of the opportunities of networking (real networking) and have some very happy clients who are referring me to others. As far as print marketing goes, there are different opportunities presenting themselves now that I have perceived a new way of doing something old. Being hungry for new ideas, having an open mind, listening to others, growing beyond my comfort zone has opened doors for me and I trust the journey through those doors to be an awesome experience.
5. Why do we love you? What makes you special? I'm special because you're special; you love me because I love you.
Seriously - law of attraction. Like minded people connecting to like minded people. Also it helps that I'm good at what I do. I have yet to come across a project I couldn't handle. If I don't know something then I have someone on my team who does. AND I LEARN ALL THE TIME! My enthusiasm is genuine. I want you to succeed and I love to be a part of that in any way that I can. I thrive on connecting good people to good people and share the limitless opportunities that surround us EVERY DAY!
Thank you Brenda! I am sure we will be seeing you again soon!
Dan and Laura!